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Sweet Protection

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Sweet protection is a technology- and design driven company focusing on protecting the body against the elements. Sweet Protection is a brand focused on super-innovative product design, and is truly following a "designed-for-riders-by-riders" approach.
We like to refer to our core activities as “play”. “Play” is often spontaneous and unorganized, and the activity is simply practised for the pure activities sake. Good products shall primarily and foremost amplify and cultivate the experience.

Our simple mission is to provide you with the best possible products, -protection equipment so technologically advanced, so safe and so stylish that it becomes invisible when used, and its purpose sacred. Finally, and needless to say; WE FULLY BACK OUR PRODUCTS.